EDUCATION 

Master's in Creativity and Design Leadership (MA) · ELISAVA, Madrid, Spain Oct 2025 – Jun 2026
A master's program focused on creative leadership, design thinking, and innovation management. It bridges strategic and creative disciplines to develop leaders capable of driving organizational transformation in complex, fast-changing industries.
Bachelor's in Marketing and Advertising (BA) · ESPM, Porto Alegre, Brazil 2019 – 2023
GPA 8.9/10 · Shortlist Effie Awards 2023
ESPM is one of Brazil's most prestigious and industry-connected universities in communications and marketing, known for its strong ties to the advertising and creative markets. Founded in 1951, it consistently ranks among the top institutions in Latin America for marketing and advertising education.
LANGUAGES
Portuguese — Native
English — Fluent (C2)
Spanish — Intermediate (B2)
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WORK EXPERIENCE
EYXO Creative Strategies | Account Manager – Influencer Division
Sep 2024 – Nov 2025
Account manager for influencer marketing projects, responsible for managing operational teams, creator squads, and results delivery for Mondelez, Haleon, Stone, and Tecban.
EYXO Creative Strategies | Account Executive II – Didi Global dedicated team
Jan 2023 – Aug 2024
Responsible for managing 360° marketing campaigns and product launches for the 99 app in Brazil, working embedded within the client's team.
/ Growth — Creative squad focused on developing more locally resonant communication, with a performance-driven approach.
/ DriverLab — Dedicated squad for driver partner incentives, new partnerships, and benefits communication — including an EV fleet initiative.

EYXO Creative Strategies | Account Executive Jan 2022 – Dec 2022
Jan 2022 – Dec 2022
Client service and day-to-day coordination with internal teams for 360° marketing campaigns for Didi Global.
W3 Haus | Account Assistant 
Jan 2022 – Dec 2022
Advertising account service for O Boticário, scheduling management, and 360° campaign execution.
/ Botik Glycolic 2021 — 360° campaign for the launch of the new Botik Glycolic Acid line featuring Alessandra Negrini.
/ Egeo Beat & Hit — Digital campaign in partnership with Mynd8 and Kondzilla for the launch of two new Egeo fragrances inspired by funk, featuring Lexa and Kevinho.
/ Clu_B — Brazil's largest male grooming channel: a digital lab for influencer-driven initiatives and lifestyle content for men.

Renner S.A. | Agile Project Management Intern
Sep 2020 – Apr 2021
Project monitoring through agile methodologies, internal communication, and development of executive presentations.
Co.De – ESPM Junior Agency | Member
Mar 2019 – Aug 2020
Development of advertising campaigns, visual identities, and graphic pieces; project and team management; client presentations.
VOLUNTEERING
Boy Scouts of Brazil — Active member and volunteer photographer since 2018. Event coverage, image archive management, and photo editing.
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